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Lancia to mimic Mercedes in pursuit of a future inside Stellantis
Italy’s Lancia will pursue profitability over volume to secure a long-term home in the 14 brand Stellantis stable and try to emulate German carmaker Mercedes to do so, its boss Luca Napolitano told Reuters. Some analysts have regarded Lancia as one of the least strategic brands within Stellantis, the world’s fourth largest carmaker, which was formed this year by the merger of Fiat Chrysler and France’s PSA. However, Napolitano has presented a 10-year plan to Stellantis Chief Executive Carlos Tavares to relaunch Lancia, based on three new models: the new Ypsilon in 2024, both hybrid and battery electric, and a compact crossover expected in 2026 followed by a compact hatchback in 2028, both fully electric.